Why Entrepreneurs Fail

Everyone in the foregoing scenario tends to believe that his or her situation is unique. The entire process is often explained in terms of personalities. Everyone is angry about the mean-spirited “politics” that have occurred. If these people were to read these paragraphs, they would be shocked to realize that someone unassociated with their situation could describe it so closely.

The $110,000 Slide

They explain to me that people in organizations make assumptions and their behavior follows their assumptions. So, if you cannot change the assumptions they make, that is, their mental maps, then their behavior will not change and any proposed innovation will fail.

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